What is the Joie Family Area and how does the Joie Family Pass work?

The Joie Family Area is a special section in W1 for families with kids, located near the kids' fanzone. The Joie Family Pass gives a 50% discount on a second child's ticket when booking with at least one adult and one child. Cityzens Matchday and Junior Members also get an extra 10% off. To book, pick seats in W1, and the discount will be added automatically. Ticket holders should enter through the North-West turnstile. Only families with children can book in this area, and the bag policy is the same as the rest of the stadium.