The Fan Engagement Standard (FES) was introduced in November 2022 with the approval of Premier League clubs, including Manchester City, to create meaningful and long-term engagement between the club and its fans. Here's a summary of the key points:
Purpose of the Fan Engagement Standard (FES):
- Constructive Communication: FES aims to foster productive communication between the club and its supporters.
- Feedback Mechanism: Fans can provide feedback on new ideas, initiatives, and suggest improvements directly to the club.
- Improvement of Fan Experience: FES is designed to enhance the fan experience by offering a structured way for supporters to share ideas and recommendations for positive change.
Key Club Representatives Involved in FES:
- Danny Wilson: Managing Director, Manchester City Operations, and Nominated Board Level Official for Fan Engagement
- Heather Leigh: Director of Product
- Justin Brett: Equality and Inclusion Lead
- Jonathan Lingham: Director of Commercial and Fan Support
- Fran Warburton: Head of Fan Support
- Hannah Whipday: Fan Operations and Success Manager
- Elliot Ward: Head of Corporate Communications
- Serena Gosling: Director of Integrated Fan Experience and Retail & Licensing
Fan Representation:
- Fans who represent the community at FES meetings are listed here. These representatives play a role in voicing fan concerns and suggestions during meetings.
Transparency and Accessibility:
- Open to All Fans: Manchester City is committed to making the Fan Engagement Standard information accessible to all supporters.
- Meeting Minutes: After each full group meeting, the minutes will be posted online within one week to keep all fans informed.
The initiative is designed to create a two-way communication channel, allowing fans to contribute to shaping the future of the club and its fan experience.
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